Core Companies

I was raised with values. My father was a union electrician. We were only allowed to have American cars and could not shop at Walmart when they first entered our area because they didn’t hire union electricians. Everything we owned was made in the USA.

If he was still alive today, he would have adapted. That is part of life. It will soon be 23 years without him and I have been driving Japanese cars and shopping at Walmart for probably 21 years.

The world is different now as many people have embraced change. In the 60’s, the main issue was segregation and acceptance grew over time because it was forced.

The 70’s had awful music and in the 80’s, homosexuality was the target of people’s rage and hate. That trickled into the 90’s. One of my best friends came out in the 90’s and after that, I saw her shunned. Yet, I would still sleep next to her in her bed because she may have been gay, but didn’t have any feelings for me. She is still one of my best friends. Do we fight and argue? Yes, but we always remember, we were always there for each other. She was at my father’s funeral. Those are the people you remember vividly.

Yes, I am bawling as I write this because now at a global scale, people and companies can truly make a difference. That is why I have companies I truly believe in and would stand up for. People can disagree with me, but dignity is something everyone deserves no matter what. It is free.

  1. Canva has a value statement to “empower the world through design.” In their mission statement, the words DIVERSE, EMPATHY, UNDERSTAND, IMPROVE LIVES, ALL WALKS, ALL PARTS OF THE WORLD. They stand by that. I stumbled across them to design the book cover and would recommend this company to everyone. If I did not have their services, I would not be able to channel my creativity when I do not want to write. Well, I’d cook meals for 12, but they help me be creative in other areas and add visuals to my work. They also do not ignore, which is critical. They listen. That is true leadership. Even if you do not consider yourself creative, try them. You’ll have fun.

  2. Walmart has had the same value statement despite shifting some linguistics. It has always been to save their customers money. That is what they do. Have I always liked Walmart? No, their customers ruined it for me. The store would be a mess. Now, I shop through other avenues they offer and off hours in the store. Their stores are now immaculate and they have such engaging employees. They listen as well. They send surveys, just like Canva because they want to be better and make us better.

  3. Google, while the hot button, is Google Plus right now, how many people even used G+? I had no success with it, but still posted and only had 13 followers. Besides Apple, this is the only company to protect me when I had issues being hacked. They offer so many services that I question if people know about everything they offer.

  4. CVS: While a tornado shut the pharmacy down with my medication in the danger zone, this company worked as a company to ensure I had my medication. I was a patient, not a customer. Tess went above and beyond for me and is a superhero.

  5. Apple: Yes, I am an Apple person. They react fast when you need them and have always been there for me.

What I am saying is different things mean different things to people. These companies mean something to me because there is a C2B relationship. Great companies care about their customers and employees.

Greedy companies care about numbers. The number of hours employees work, sales, cost of benefits, and salaries, for example. While data does matter; at the end of the day, it is all about how you treat people. That increases companies’ chances of survival .